From Service-Based Success to Product Launch
Client: Anna
Industry: Marketing, PR & Consumer Product (US)
The Context
Anna had already built a highly successful service-based business - a marketing, PR, and networking agency. She came to us with a clear vision: to launch a consumer product brand, a completely different business model requiring new systems, infrastructure, and launch strategy.
This wasn’t a pivot from struggle. It was a pivot from identifying a gap in the market, which required precision.
Our Role
We supported Anna through the full transition from service-based operations into a product-led business, including:
- Designing and implementing entirely new systems for product development, marketing, and launch
- Translating an established personal brand into a scalable product ecosystem
- Structuring timelines, decision points, and priorities to move fast without chaos
- Acting as a strategic partner to ensure momentum without overwhelm
As the market shifted, we supported a deliberate scale-back of team size and delivery model, protecting margin, sustainability, and leadership capacity while maintaining a seven-figure operation.
The Outcome
- Business and product launched within four months
- First launch delivered a high five-figure result
- Clear operational foundations in place to support future growth
- Founder confidence in leading a product business, not just a service one
Client Reflection
“What made the difference was having structure without pressure. I knew there was a plan, someone thinking ahead with me, and support that matched the level I was operating at. It allowed me to move quickly and confidently.”
Are you ready to work smarter?
You know the potential your business holds. Now, it's time to build the sustainable structure that makes that potential a reality.
